Reasons to Partner with a Single Marketing Agency

At 1on1.marketing, we often get asked about the benefits of working with a single agency partner as opposed to multiple. Is it more beneficial to work with one agency for your marketing efforts?

Partnering with multiple agencies can offer a range of perspectives and can be appealing if you have multiple projects you need to accomplish at once. However, there are numerous advantages to working with a single internet marketing 1on1 partner that will save you time, money, and frustration. Here are some of the most notable ones:

Flexibility to Adjust Your Campaigns

We’ve all been there at some point. You’re handling several projects at once and priorities shift. Consolidating internet marketing efforts with a single partner offers a lot of added flexibility. If you have your projects tied up in multiple partners, it can be difficult to shift your digital marketing efforts around various segments. Remember, the end goal of hiring a digital marketing 1on1 agency is to maximize success.

Cost and Time Saving Benefits

Working with a single 1on1 digital marketing partner, you can save a lot of time and money in the process. For one, you save the time you’d be spending teaching vendors your team, brand, messaging platform, key audiences, systems etc.

You’ll only need to do this once meaning you can all get to work a lot faster and get things to market quicker. 1on1 internet marketing agencies might also offer discounts when you combine some of their services such as combined costs of both developing and hosting a landing page.

Transparency and Knowledge Sharing

The decision to hire a single 1on1 internet marketing partner offers much greater transparency and visibility to teams on overarching digital marketing efforts, which can lead to efficiencies in areas where budgets could be consolidated as well as greater knowledge sharing as it pertains to imagery, messaging, and channels that are driving strong results.

If working with one partner, it’s even essential that you choose the right 1on1 marketing agency that can satisfy all your needs. Choosing a partner who has dedicated expertise in higher education, for instance, will help ensure you hit the ground running with minimal onboarding time.

It also helps to choose a 1 on 1 marketing agency that has access to strategic partnerships and platforms like Facebook, Google, LinkedIn, Snapchat etc. Accesses to these organizations can open doors for you that you could not open on your own.