Louis Vuitton Unravels Home Collection During Milan Design Week

If you’re a style enthusiast, you already know Milan Fashion Weed debuts new shows from Gucci, Prada, Valentino, and Fendi, to name a few Italian labels. But are you really familiar with Milan Design Week? Well, you should be since it’s practically for MFW for interior design devotees.

The five-day fete is just as designer-heavy as fashion month. And on 7th April, French fashion house Louis Vuitton chose to broaden its lifestyle vision with a full home collection unveiled during Milan Design Week.

In a statement, Louis Vuitton said the Home Collection marks a new chapter in the French luxury brand’s history and will showcase ‘a comprehensive world dedicated to the art of living,” featuring five product categories: furniture and lighting, decoration, including objects and textiles, tableware, gaming pieces, and Objets Nomades, where it invites designers to imagine experimental but functional furniture pieces and design objects.

French designer Patrick Jouin, Argentinian artist Cristian Mohaded, Italian designer Patricia Urquiola, and Atelier Biagetti all worked together to combine “an eminently contemporary aesthetic with the palette of highly recognizable forms and savoir-faire distinctive to Louis Vuitton.”

Jouin, for one, referenced the brand’s golden padlock in his armchair design; Modaded channeled the trunk-making craftsmanship with bold stitching on chic cushions; Urquiola invented a curvaceous arm chair; and the Atelier Biagetti due Alberto Biagetti and Laura Baldassari highlighted Louis Vuitton’s leather expertise with an eccentric lamp.

LV’s move into homeware and furniture is a direct descendant of the House’s historic creations, combining creativity and practicality, explains the fashion brand. Examples of this have included the 1885 Bed Trunk, the 1930 Stokowski Secretary Desk-Trunk in Monogram canvas and the Library Trunk, a cross between a piece of furniture and a travel object, as well as its Objets Nomades collection first introduced in 2012.

In celebration of its latest launch. Louis Vuitton is paying tribute to the Italian graphic artist Fortunato Depero with his futuristic and tableware creations and to French architect and designer Charlotte Perriand with new textiles inspired by their archival designs.

At the heart of the home collection is the Louis Vuitton Signature collection, a new furniture and lighting offer showcasing a contemporary aesthetic and a “refined sense of design and creativity”. The collection includes modular sofas and chairs, sideboards and tables.

This new boutique is a full-fledged cultural and lifestyle destination!

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